@article{Shi:103630,
      recid = {103630},
      author = {Shi, Lijia and House, Lisa and Gao, Zhifeng},
      title = {Consumer Structure of the Blueberry Market: A Double  Hurdle Model Approach},
      address = {2011-05-02},
      number = {321-2016-11160},
      series = {Selected Paper},
      pages = {21},
      month = {May},
      year = {2011},
      note = {Replaced with revised version of paper 07/14/11.},
      abstract = {Rapid growth has been observed in the fresh blueberry  market since 2000, but at the same time, there is no  obvious consumption increase in the market for frozen  blueberries. In this study, we analyze the different  consumer structures in the fresh and frozen blueberry  markets by classifying consumers into “buyers”, “potential  buyers” and “non-buyers” of blueberries. A double hurdle  count data model is used. The results show that while the  fresh blueberry market is mainly composed of buyers, most  of the consumers in the frozen blueberry market are  non-buyers. The difference in growth trends may be due to  the fact that it is more difficult to convert non-buyers to  buyers than to increase consumption of buyers.},
      url = {http://ageconsearch.umn.edu/record/103630},
      doi = {https://doi.org/10.22004/ag.econ.103630},
}