@article{Franken:103610,
      recid = {103610},
      author = {Franken, Jason R.V. and Pennings, Joost M.E. and Garcia,  Philip},
      title = {Risk Attitude & the Structure of Decision Making:  Evidence from the Hog Industry},
      address = {2011-07-26},
      number = {321-2016-11076},
      series = {13615},
      pages = {2},
      month = {Jul},
      year = {2011},
      abstract = {We investigate the importance of an appropriate  representation of behavior, risk attitude, and related  characteristics for owner-managers making marketing  decisions. We assess whether managerial/firm  characteristics directly affect the decisions or if their  influence occurs indirectly through impacts on risk  aversion. The findings, which support an indirect effect,  indicate that failure to represent the relationship between  risk aversion, other characteristics, and behavior  appropriately can mask the effect of risk aversion. A more  complete understanding of the structure of decision making  may assist economists and policymakers in designing and  targeting mechanisms to transfer risk.},
      url = {http://ageconsearch.umn.edu/record/103610},
      doi = {https://doi.org/10.22004/ag.econ.103610},
}