@article{Hovhannisyan:103590,
      recid = {103590},
      author = {Hovhannisyan, Vardges and Gould, Brian W.},
      title = {Structural Model of Retail Market Power: The U.S. Milk  Industry},
      address = {2011-07},
      number = {321-2016-10662},
      pages = {21},
      year = {2011},
      abstract = {The objective of our research is to investigate retailer  market conduct in the sale of beverage milk using a  structural model of consumer behavior and retailer  optimality conditions that embrace a range of competitive  scenarios. The study is based on an aggregate level  analysis of retailer behavior with milk quantity used as a  strategic variable.
	We contribute to the literature by  employing a Generalized Quadratic Almost Ideal Demand  System (GQAIDS) to model milk demand. Furthermore, we  derive the retailer optimality conditions that incorporate  the slopes of inverse GQAIDS demand curves for the products  under study. Lastly, we apply this generalized structural  model to study the retailer behavior in marketing national  brand (NB) and private label (PL) milk. 
	The market in  question is rather concentrated at the downstream level;  however we believe  that the retailer behavior is most  consistent with a competitive atmosphere. Moreover, the  results support the conjecture that retailers mainly use  the leading NB milk to assure some store traffic while  utilizing PL brands for rent extraction.},
      url = {http://ageconsearch.umn.edu/record/103590},
      doi = {https://doi.org/10.22004/ag.econ.103590},
}