Files
Abstract
The paper presents a case story of the fall and rise of the food industry in Poland's transition
economy, illustrated with the example of one of its most successful companies. The author
distinguishes three stages of the economic transition of Poland:
· stage one, in which the Polish food processing industry
collapsed, faced with fierce foreign competition after the implementation of a strategy of
liberalization and privatization;
· stage two (since late 1990s) when young, dynamic and relatively well- educated Polish
entrepreneurs and managers not only started to regain the local market but also begun
international expansion, intensifying exports, primarily to EU markets,
· stage three, during which the internationalization took the form of FDI in the former
neighboring socialist/communist countries.
The MASPEX Group provides an excellent example of successful revival and expansion achieved
thanks to the company's:
· dynamic marketing strategy executed by
· a young, dynamic and highly professional management team.