@article{Stranieri:10091,
      recid = {10091},
      author = {Stranieri, Stefanella and Banterle, Alessandro},
      title = {Firms' strategies and voluntary traceability: an empirical  analysis in Italian food chains},
      address = {2006},
      number = {736-2016-50801},
      series = {Seminar Paper},
      pages = {19},
      year = {2006},
      abstract = {In international food markets, voluntary traceability  systems have increased
their role in guaranteeing high  safety and quality standards for the consumer. Such
systems  are also among the strategies firms employ to differentiate  products and
strengthen competitive advantage in both the  national and international market.
Voluntary traceability  has significant implications on the organisation of  economic
relationships within food supply chains. This  paper focuses on this aspect and analyses
the effects of  voluntary traceability on vertical co- ordination using a  transaction cost
perspective. The analysis makes reference  to the Italian situation where the national
standard  organisation has introduced standard rules for voluntary  traceability (UNI
10939; ISO 22005 at the international  level).
A survey was conducted by questionnaire to assess  changes in transaction key factors
(degree of asset  specificity, uncertainty and frequency) and transaction  costs after the
introduction of voluntary traceability. The  sample represent s all Italian firms certified
UNI 10939,  and consists of 190 firms. Respondents are 146. Factorial  and Cluster
Analyses were applied to highlight groups of  firms with similar features. The empirical
results reveal  four different clusters in terms of a vertical  reorganisation of transactions.},
      url = {http://ageconsearch.umn.edu/record/10091},
      doi = {https://doi.org/10.22004/ag.econ.10091},
}