@article{Tait:100716,
      recid = {100716},
      author = {Tait, Peter R. and Miller, Sini and Abell, Walter L. and  Kaye-Blake, William and Guenther, Meike and Saunders,  Caroline M.},
      title = {Consumer Attitudes towards Sustainability Attributes on  Food Labels},
      address = {2011},
      number = {422-2016-26929},
      pages = {20},
      year = {2011},
      abstract = {Concerns about climate change and the general status of  the environment have increased expectation that food  products have sustainability credentials, and that these  can be verified. There are significant and increasing  pressures in key export markets for information on  Greenhouse gas (GHG) intensity of products throughout its  life-cycle. How this information is conveyed to consumers  is a key issue. Labelling is a common method of  communicating certain product attributes to consumers that  may influence their choices. In a choice experiment  concerning fruit purchase decisions, this study estimates  willingness to pay for sustainability attributes by  consumers in Japan and the UK. The role of label  presentation format is investigated: text only, text and  graphical, and graphical only. Results indicate that  sustainability attributes influence consumers’ fruit  purchase decisions. Reduction of carbon in fruit production  is shown to be the least valued out of sustainability  attributes considered. Differences are evident between  presentation formats and between countries, with increased  nutrient content being the most sensitive to format and  country while carbon reduction is the most insensitive and  almost always valued the least.},
      url = {http://ageconsearch.umn.edu/record/100716},
      doi = {https://doi.org/10.22004/ag.econ.100716},
}