@article{Sahara:100706,
      recid = {100706},
      author = {Sahara and Gyau, Amos and Stringer, Randy and Umberger,  Wendy J.},
      title = {FARMER-TRADER RELATIONSHIPS IN THE INDONESIAN CHILLI  MARKETS: THE ROLE OF RELATIONSHIP QUALITY IN MODERN AND  TRADITIONAL SUPPLY CHAINS},
      address = {2011},
      number = {422-2016-26904},
      pages = {35},
      year = {2011},
      abstract = {A decade of strong economic growth, rapid urbanization and  liberalization of foreign direct investment (FDI) are  transforming Indonesia’s food retail sector. Modern retail  markets are reorganizing how food chains operate: requiring  product homogeneity, grading, sorting, packaging, and  supply consistency. Current literature suggests that  improving relationship quality among food chain actors  enhances efficiency. In Indonesia, chillies are a priority  crop commonly produced by small holders and like many other  cash crops several farmer-trader issues emerging in chilli  supply chains. This paper attempts to segment chilli  farmers according to their perception of the relationship  quality with their buyers. Data was collected through a  survey of 602 chilli farmers selling to the traditional  market channel or supermarket channel in West Java,  Indonesia. The segments/clusters are developed based on the  perceptions of chilli farmers to three variables in  relationship quality: trust, satisfaction and commitment.  Price satisfaction and socioeconomic attributes are  analyzed to provide further insights. Four distinct  clusters are identified. The largest cluster (45% of  respondents) considers they have a high level of  relationship quality with their buyers/traders.},
      url = {http://ageconsearch.umn.edu/record/100706},
      doi = {https://doi.org/10.22004/ag.econ.100706},
}