@article{Pascucci:100591,
      recid = {100591},
      author = {Pascucci, Stefano},
      title = {Governance Structure, Perception and Innovation in  Credence Food Transactions: The Role of Community Networks},
      address = {2010-10},
      number = {1018-2016-81672},
      pages = {14},
      year = {2010},
      abstract = {In this paper we use a combination of behavioral and new  institutional economic
perspectives to look at the  transactions of “sustainable‐oriented” foods (e.g. organic  food,
fair trade, etc.) which often assume the  characteristic of credence goods. When credence
attributes  are involved in the transaction (e.g. safety, fairness,  etc.) information asymmetry
and uncertainty tend to reduce  the likelihood of different parties to enter in the  transaction1.
Because spot markets are unlikely to be used  in this type of transactions, typical solutions are
the use  of hybrids, vertical integration and public monitoring  (Vetter and Karantininis, 2002;
Ménard and Valceschini,  2005). Moreover both consumers and producers (e.g. farmers)  look
at these products from a more utilitarian (cold) then  a hedonic (hot) perspective. In this paper
we address this  issue by analyzing the effect of a “new” governance  structure (GS) which is
emerging in credence food  transactions both at local and global level. We define this  GS as a
community network (CN) in which consumers and  producers strongly integrate their goals by
organizing a  “club”.},
      url = {http://ageconsearch.umn.edu/record/100591},
      doi = {https://doi.org/10.22004/ag.econ.100591},
}