@article{Batrinou:10055,
      recid = {10055},
      author = {Batrinou, Anthimia M. and Sinanoglou, Vasilia and Gogkou,  Antigoni and Sakellaris, George},
      title = {Genetically modified maize: exploring consumer acceptance},
      address = {2006},
      number = {736-2016-50827},
      series = {Seminar Paper},
      pages = {8},
      year = {2006},
      abstract = {Recent EU regulations have imposed mandatory labelling of  all food products
that consist of or contain genetically  modified organisms (GMOs). Labelling should state
that  "this product contains genetically modified organisms".  This study examines how
different label messages may affect  the attitude of consumers in tasting a specific  food
product (corn chip) derived from maize presented with  five different labels ("organic
corn", "conventional corn",  "product that contains genetically modified corn",  "product
that contains genetically modified corn approved  by EU", "non- classified corn"). Results of
100 Greek young  students show that the label claiming that the product  contains
genetically modified corn, evokes a deeply rooted  negative attitude as more than half of
participants (59%)  refused to taste even a single piece of the product. The  label claiming
that the product is genetically modified but  approved by EU is viewed as more credible
but still 29%  refuse to sample. The conclusion is that although the  feeling of trust
increases considerably when the label  message is supported by a certifying agency, still a
large  proportion (almost one third) of participants of  technological level education refuse
to taste a product  that has been approved by the EU for almost a decade. This  result
demonstrates with an emphatic way the phobia  surrounding genetically modified food.
On the contrary,  products labelled as "organic" were tasted by the majority  of
participants, even without any kind of  certification.
Key words : Genetically modified maize,  labelling, acceptance},
      url = {http://ageconsearch.umn.edu/record/10055},
      doi = {https://doi.org/10.22004/ag.econ.10055},
}