@article{Krystallis:10027,
      recid = {10027},
      author = {Krystallis, Athanasios and Chryssochoidis, George M.},
      title = {Does the country-of-origin (COO) of food products  influence consumer evaluations? An empirical examination of  ham and cheese},
      address = {2006},
      number = {736-2016-50765},
      series = {Seminar Paper},
      pages = {20},
      year = {2006},
      abstract = {The present study attempts to assess the impact of the COO  effect on the
evaluation of specific food products by Greek  consumers. This issue has been examined
exhaustively in the  international literature, albeit very few studies concern  food
products. A particular effort is geared towards  measuring consumers' ethnocentric
tendency as antecedent to  the appearance of the COO effect and examining the level  at
which the latter is activated (product or attribute-  specific). In this respect, consumer
attitude  (dis)similarities towards product types are analysed with  exploratory and
confirmatory factor analyses. Data were  collected though personal interviews with a
sample of 274  respondents, which compared two food products of Greek  origin (ham
and yellow cheese) to their counterparts from  Italy and the Netherlands. Results
indicate that  respondents exhibit a marginally ethnocentric tendency.  Overall, although
the present study reveals the existence  of COO effect activated at the product - level, a
more  thorough analysis justified only minor differences between  the competing
products at the attribute level.},
      url = {http://ageconsearch.umn.edu/record/10027},
      doi = {https://doi.org/10.22004/ag.econ.10027},
}