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In this study three different methods of data collection (telephone interviews/focus groups/on-line consumer surveys) were used to assess the impact of non-traditional re [...]
English | 1999 | Conference Paper/ Presentation |
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Given that existing food eco-labels are still not well defined in consumers’ experience, there is potential for new labels to generate more confusion. Consumers incur fix [...]
English | 1999 | Conference Paper/ Presentation |
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English | 1999 | Conference Paper/ Presentation |
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