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Private label products have been studied ex tensively and theoretical frameworks were developed to show private label products lend their retailers bargaining power over [...]
2006-05 | Report |
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The three major infant formula manufacturers bid state by state to be the exclusive provider to poor families under the Women, Infants, and Children (WIC) program, and al [...]
2009-12 | Report |
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A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of microwave popcorn in the East Bay area of California. Using an incompl [...]
2009-10 | Report |
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In some product categories, generic advertising is used to increase market demand of the category and at the same time brand advertising is used to entice consumers to ch [...]
2010-03 | Report |
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In response to the growing childhood obesity rate, the Children's Food and Beverage Advertising Initiative (CFBAI) was launched in November 2006. Our study presents the f [...]
2010-03 | Report |
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Although obesity is already the leading public health crisis in the U.S., with an estimated social cost of approximately $120 billion a year and growing (Rowley, 2004), o [...]
2010-01 | Report |
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This paper introduces a heterogeneous agent discrete choice probit demand model with a structural interpretation of product choice covariance designed to overcome two hur [...]
2010-01 | Report |