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Health Benefits and Uncertainty: An Experimental Analysis of the Effects of Risk Presentation on Auction Bids for a Healthful Product
Shaw, W. Douglass ; Nayga, Rodolfo M., Jr. ; Silva, Andres
Experimental subjects receive a different presentation of a food product's potential health risk reductions if people habitually eat it, and then asked to bid for the pro [...]
English | 2005 | Working or Discussion Paper |
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