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AgEcon Search 3 records found Search took 0.05 seconds. 
1.
In this paper, the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what’s more, the paper considere [...]
2016-03 | Journal Article |
2.
From the perspective of psychological contract, this paper discussed mechanism of consumers' network cluster behavior in the context of brand crisis. On the basis of Simm [...]
2016-06 | Journal Article |
3.
In this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical su [...]
2016-05 | Journal Article |

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