A Comparative Analysis of US and Canadian Consumers' Perceptions Towards BSE Testing and the use of GM Organisms in Beef Production: Evidence from a Choice Experiment

Since the discovery of the first BSE case in North America in 2003, food safety has become a major issue to policymakers and consumers alike. In both Canada and the US, governments and industry have responded with a variety of quality assurance, traceability and labeling schemes. However, there is little information available on the extent to which consumer perceptions differ regionally across North America towards labeling schemes. This paper attempts to fill this gap, by providing results on a variety of beef labeling strategies from choice experiments that were conducted in Alberta (Canada) and Montana (US). The analysis focuses on consumers' perceptions towards negative voluntary labeling with regard to BSE testing, genetically modified organisms (GMO) and the use of growth hormones in beef production. We find that four years after the first BSE case emerged in North America, consumers are willing to pay most to avoid risks associated with BSE. US and Canadian consumers are found not to be significantly heterogeneous in their preferences.


Issue Date:
2007
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/9977
PURL Identifier:
http://purl.umn.edu/9977
Total Pages:
12
JEL Codes:
D12; L66; C35
Note:
Replaced with revised version of paper 07/24/07.
Series Statement:
Selected Paper # 174477




 Record created 2017-04-01, last modified 2018-01-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)