Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumers’ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conducted in 2008 reveal that individuals’ age, shopping location, and food safety concerns significantly influence their willingness to pay for U.S. pork. Factors affecting purchasing behavior of Western-style pork cuts versus traditional Chinese cuts are also evaluated. Consumers’ food safety concerns were linked to a previous lean-meat additive scare and a lack of confidence in the Chinese food inspection system.


Issue Date:
2009-11
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/99757
PURL Identifier:
http://purl.umn.edu/99757
Published in:
Journal of Food Distribution Research, 40, 3
Page range:
52-63
Total Pages:
12




 Record created 2017-04-01, last modified 2018-11-28

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