Forecasting Future Sales and Profit for Value-Added Agriculture

This research analyzes factors affecting product and profit lifecycles for new value-added products. The methodology presented shows how sales and profits evolve and how exogenous factors such as initial marketing efforts affect sales and profits. Results indicate that producers can increase the level of profits over time through initial marketing efforts. The theoretical model is applied to a quality cattle program to assess the analytical performance of the model.


Subject(s):
Issue Date:
2009-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/99489
Published in:
Journal of Food Distribution Research, Volume 40, Number 3
Page range:
31-38
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-25

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