Supply Channel Stage-Games and Horizontal Merger Simulation in the Refrigerated Orange Juice Industry

This paper seeks to explore the implementation of more realistic supply channel interactions in merger simulation. In particular, a two-stage pricing game is used to conduct merger simulations in the refrigerated orange juice category. The major finding is that practical use of stage-game modeling in merger simulation will not be possible until the relationship between demand specification and retail pass-through rates is better understood.


Subject(s):
Issue Date:
2007
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/9915
Total Pages:
30
Series Statement:
Selected Paper no. 174868




 Record created 2017-04-01, last modified 2017-11-16

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