Is Chocolate Milk the New-Age Energy\Sports Drink in the United States?

Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for chocolate milk using Heckman two-step procedure. Price, income, age, education, region, race, Hispanic status, and presence of children were significant drivers of consumption of chocolate milk. Sample selection bias was statistically significant.


Issue Date:
2011
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/98742
Total Pages:
14
JEL Codes:
D11; D12




 Record created 2017-04-01, last modified 2017-08-25

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