Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers.


Variant title:
Analysis of Food Preferences using Discrete Choice Modelling – The Case of Organic Sausages
Issue Date:
2003
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0002-1121 (Other)
PURL Identifier:
http://purl.umn.edu/98075
Published in:
German Journal of Agricultural Economics, Volume 52, Number 5
Page range:
254-267
Total Pages:
14




 Record created 2017-04-01, last modified 2017-08-25

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