Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“

This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories, hypotheses about the structures of personal values were proposed. Such structures are the perception of an alternative lifestyle as something normal, sympathetic ideas towards farm production and ideas about selfsufficiency. A strong point of the analysis is the abundance of empirical material, but the small number of cases and the subjects strong philosophical nature are restrictive.

Variant title:
Reconstructing the action „shopping in the organic store“ – an example of qualitative social research according to “grounded theory”
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Journal Article
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ISSN 0002-1121 (Other)
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Published in:
German Journal of Agricultural Economics, Volume 54, Number 6
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 Record created 2017-04-01, last modified 2017-12-27

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