Conocimiento y aceptación de leche genéticamente modificada en consumidores de la Región del Maule, Chile

Considering the debate created by genetically modified foods (GMF) in developed countries, the importance of this variable in the decision to purchase milk of consumers in Talca (Maule Region, Chile) and the existence of different market segments was determined via a survey of 400 people. Using a conjoint analysis, it was determined that, in general, the presence of genetically modified foods was more important than the brand or the price. Using a cluster analysis, three segments were distinguished: the largest segments (38.0%) placed greater importance on the manner of food production and preferred milk with no genetic manipulation. The second group (30.5%) also placed greater importance on the manner of food production, but preferred transgenic milk. The third segment (25.8%) placed great importance on brand and preferred genetically modified milk. The three segments rejected store brand products and preferred national brand milk.

Variant title:
Knowledge and acceptance of genetically modified foods among consumers in the Maule Region of Chile.
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Journal Article
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ISSN 0718-9141 (Other)
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Published in:
Economía Agraria (Revista Economia Agraria), Volume 12
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Published by Asociación de Economistas Agrarios de Chile

 Record created 2017-04-01, last modified 2018-01-22

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