Determinantes del Precio del Vino en el Mercado Chileno: Un Estudio de Precios Hedónicos.

Hedonic prices have been widely used in wine research allowing price decomposition by attributes. In this market where products are highly differentiated the contribution of each attribute to price provides valuable information to make productive and marketing decisions to wineries. Using a significant sample of the Chilean wine market we estimated semi-logarithmic price-attribute models. Results found for alcoholic content, volume and age are in accordance to studies in other countries, albeit age presents a maximum contribution in less time. When make effects are included the impact of grapevine is less important. We also found that the more specific the labelling of the place of origin, the higher the price. We analyzed the strategies used by the wineries to differentiate quality and found that the ones shared by several companies tend to perform better than the ones used only by one brand.

Variant title:
Price Determinants of Wine in the Chilean Market: A Hedonic Price Study.
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Journal Article
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ISSN 0718-9141 (Other)
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Economía Agraria (Revista Economia Agraria), Volume 09
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Published by Asociación de Economistas Agrarios de Chile

 Record created 2017-04-01, last modified 2018-01-22

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