Prospección de mercado de hortalizas bajo producción integrada en cuatro ciudades de la Octava Región de Chile

This is case study directed to learn about the consumer’s willingness to purchase integrated produced vegetables in four cities of the Eighth Region of Chile. Four variables, i.e. product, price, place and communication, were utilized in a survey conducted at the supermarket level. Conclusions point out that there is absolute ignorance about vegetable integrated production. Consumers value the external appearance of the product in order to define quality and sanitary aspects. In addition, interviewed individuals are willing to pay an over-price for a safe product. Lastly, the preferred place to purchase vegetables is the supermarket.


Variant title:
Market exploration of integrated produced vegetables in four cities of the Eight Region of Chile
Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0718-9141 (Other)
PURL Identifier:
http://purl.umn.edu/97345
ISSN:
0718-9141
Published in:
Economía Agraria (Revista Economia Agraria), Volume 09
Page range:
1-17
Total Pages:
17
Note:
Published by Asociación de Economistas Agrarios de Chile




 Record created 2017-04-01, last modified 2017-08-25

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