Zahlungsbereitschaften für Frischmilch aus der Region: Ergebnisse einer Kontingenten Bewertung und einer experimentellen Untersuchung

In this paper we present the results of a contingent valuation study and an experimental approach to estimating the willingness to pay for fresh milk produced in the consumer's own region. In contrast to the fictitious contingent valuation study, responses in the experimental investigation are connected with real demand decisions and real financial payoffs in an incentive-compatible way. The experimental setup allows to quantify the bias in stated willingness to pay that results from the contingent valuation’s hypothetical character. In essence, the data suggest that there exists a considerable demand for milk from the consumers` home region. Yet, significantly less demand is found in the experimental investigation. At the same time, subjects accept significantly higher mark-ups for regional provenance of ecologically produced milk compared to regional provenance of conventionally produced milk. However, the convex shape of aggregate demand indicates that there is a substantial demand for fresh milk of the consumers` home region only when mark-ups are fairly low.


Variant title:
Willingness-to-pay for fresh milk from the consumers’ home region: results from a contingent valuation analysis and from an experimental investigation
Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0002-1121 (Other)
PURL Identifier:
http://purl.umn.edu/97323
Published in:
German Journal of Agricultural Economics, Volume 54, Number 5
Page range:
244-257
Total Pages:
14




 Record created 2017-04-01, last modified 2018-01-22

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