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Abstract
European agricultural policy has undergone profound changes
during the past decade. The nucleus of this reform has been the
transformation of the agricultural and food policy from a producer
centred perspective of agriculture to a more market and consumer
oriented food chain approach. Such a systemic perspective calls for
a stronger and systematic integration of the more demand-oriented
policy fields of food, consumer and public health policy as well as of
elements of politics of sustainable development along the whole
food chain. The paper analyzes the reasons and consequences of
these developments, and calls for an integrated “food chain politics”
approach. Implications for the future design of practical and
academic agricultural policy are drawn.