Regional development is determined by possessing specific competitive advantages and their constant improvement. The problem how to increase competitiveness of the areas remains one of the most important for the agrarian sector. Russian economic policy aims at the stable development of the agro industrial complex (and agriculture as its central part). Therefore it is necessary to analyze competitiveness not only on the country level, but also on the regional and sub-regional scale. In this paper we have analyzed the major factors influencing the competitiveness of agricultural areas in the Stavropol region.