This paper approaches the soil and water management (SWMGT) adoption estimation from the perspective of the modern evaluation theory. As a result, the analytical procedure adopted for the study follows the Average Treatment Effect (ATE) estimation framework. The data gathered for the analysis are part of the baseline data collected from a sample of 572 households in 20 villages in Maradi (Niger Republic) and katsina (Nigeria). Results show that about 45 percent of the respondents have adopted the soil and water management (SWMGT) practices, out of 398 (70%) households that had knowledge or were aware of the SWMGT options. The joint exposure and adoption rates from three different models have been estimated at 39%. Results for joint exposure and adoption (within the SWMGT exposed sub-population) rate are also similar for the three models (59%) with similar range of 95% confidence interval (between 52% and 65%). With the intervention of the SSACP through the 2 IAR4D, it is expected that the adoption rate could be increased by at least 14% if an effective awareness of these SWMGT practices through the Innovation Platform system is undertaken. Key words: Adoption, Exposure, Average treatment Effect, Innovation Platform, Integrated Agricultural Research for Development.