USING CLUSTER ANALYSIS IN MEASURING SOCIAL DOMAIN OF TERRITORIAL BRAND

Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification according to social types based on cluster analysis. This method allows the authors to distinct four social types of TSS in Sverdlovsk region in accordance with such characteristics as financial activity, quality of life, social stability and ill-being levels. The results of investigation could be useful for brand policy of territorial authorities.


Variant title:
ИСПОЛЬЗОВАНИЕ КЛАСТЕРНОГО АНАЛИЗА В ОЦЕНКЕ CОЦИАЛЬНОГО ИЗМЕРЕНИЯ БРЕНДА ТЕРРИТОРИИ
Subject(s):
Issue Date:
Oct 15 2009
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1804-0519 (Print) ISSN 1804-0527 (Online) (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/94543
PURL Identifier:
http://purl.umn.edu/94543
Published in:
Perspectives of Innovations, Economics, and Business
Volume 02
Page range:
54-57
Total Pages:
4
JEL Codes:
R11; R58; I3




 Record created 2017-04-01, last modified 2018-01-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)