Current status of rural informatization construction in China is analyzed, that is the relatively weak rural informatization, asymmetric market information, low level of information sharing, dispersedly allocated resources and no cross point among each other. The importance of information in rural logistic system is introduced: firstly, decision making of logistics system plan is based on information. Secondly, improvement of the overall effectiveness of logistics system is based on information. Thirdly, logistics transmission takes internet as the carrier. Necessity of rural logistics system is discussed from five aspects of increasing the employment of farmers, enhancing the income of farmers, reducing the blindness of agricultural production and circulation, sharing the risks of agricultural management, and promoting the rural economic restructuring. According to this, five countermeasures are put forward in order to improve the rural logistics system, which are deepening the information awareness of government, establishing a rural information system suitable for the national condition of China, strengthening the information infrastructure in rural areas, promoting the integration of rural information resources and establishing the training system for agricultural information talents.