MULTIATTRIBUTE UTILITY THEORY, MULTIPLE OBJECTIVES AND UNCERTAINTY IN EX ANTE PROJECT EVALUATION

A wide variety of methods have been suggested for ex ante project appraisal. The most logical and complete of these appears to be multiattribute utility theory (MAUT) which provides a formal procedure for handling the difficulties of ex ante evaluation arising from multiple objectives, intangibles, time-sequence effects and uncertainty. MAUT procedures, comprising an extension of subjective expected utility procedures to choice between multi attributed alternatives, are described and applied to an illustrative example.


Issue Date:
Mar 06 1977
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/9180
Published in:
Review of Marketing and Agricultural Economics, Volume 45, Number 1-2
Page range:
3-27
Total Pages:
25




 Record created 2017-04-01, last modified 2017-08-23

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