UNTERSUCHUNG DER PRÄFERENZEN RUSSISCHER FACHBESUCHER FÜR AUSGEWÄHLTE MESSELEISTUNGEN

This paper presents an analysis of preferences of Russian trade visitors for selected exhibit attributes. We used Choice Based Conjoint Analysis to establish realistic measurement of choice tasks and hence to determine respondents behaviour. By conducting latent class analysis we extracted two segments of Russian trade visitors with different preferences for price, web presence, business program, presentations and visitor-service.


Variant title:
ANALYSIS OF PREFERENCES OF RUSSIAN TRADE VISITORS FOR SELECTED EXHIBIT ATTRIBUTES
Editor(s):
Balmann, Alfons
Brosig, Stephan
Buchenrieder, Gertrud
Glauben, Thomas
Muller, Daniel
Hockmann, Heinrich
Issue Date:
2009
Publication Type:
Working or Discussion Paper
DOI and Other Identifiers:
ISSN 1438-2172 (Other)
PURL Identifier:
http://purl.umn.edu/91768
Page range:
7-22
Total Pages:
26
JEL Codes:
Q13
Series Statement:
IAMO Discussion Paper
124




 Record created 2017-04-01, last modified 2017-08-25

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