Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
Capps, Oral, Jr.; Williams, Gary W.
2006

Files

Abstract

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.

Details

Title Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
Keywords
Author(s) Capps, Oral, Jr.
Williams, Gary W.
Subject(s)
Issue Date 2006-01
Publication Type Report
DOI and Other Identifiers 10.22004/ag.econ.90754
Record Identifier https://ageconsearch.umn.edu/record/90754
PURL Identifier http://purl.umn.edu/90754
Total Pages 15
Series Statement CM
01-06
Record Appears in Texas A&M University > Agribusiness, Food, and Consumer Economics Research Center > Reports

PDF

Statistics

from
to
Export
Download Full History