Demand for Milk Produced With and Without Recombinant Bovine Somatotropin

This study focuses on the nature of Texas consumer perception and willingness to purchase milk produced using recombinant bovine somatotropin (rBST). Future, the possibility of market segmentation is analyzed by estimating the price sensitivity of consumer demand for conventionally produced milk versus rBST-produced milk. Results show that the price elasticities of demand for the two types of milk are different, indicating potential to develop niche markets for both rBST-produced and conventionally produced milk in Texas.


Issue Date:
1998
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/90440
Published in:
Journal of Agribusiness
Number 2
Volume 16
Page range:
129-140
Total Pages:
12




 Record created 2017-04-01, last modified 2017-06-11

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