University faculty have numerous responsibilities, but development of our own and our students’ human capital is our primary job. To effectively develop human capital of others requires investing heavily in our own capital. This includes being actively involved in discovering knowledge. In addition, as agricultural economists, our clientele demand relevant research output which requires regularly informing them about our research. Conducting research, publishing and communicating findings to interested parties better equips us to provide a quality teaching program. This article presents an accumulation of evidence supporting this view and provides insights about how these activities might be integrated.