Factors Influencing Consumers' Selection of Garden Centers

A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales.


Issue Date:
1995
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/90365
Published in:
Journal of Agribusiness, Volume 13, Number 1
Page range:
33-50
Total Pages:
18




 Record created 2017-04-01, last modified 2017-04-04

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