The goal of this research was to determine success factors for New Generation Cooperatives (NGCs). A self-explicated approach was used to assess the importance of various factors grouped in broad categories using data collected from a mailout survey of NGC managers. Results suggest that factors in the "Planning and Development" and "Financing and Costs" categories are considered to be critically important by NGC managers, though differences in factor rankings exist between managers of enterprises involved in the processing of different commodities.