Farmers of the Future: Market Segmentation and Buying Behavior

Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.


Subject(s):
Issue Date:
2005
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/8136
PURL Identifier:
http://purl.umn.edu/8136
Published in:
International Food and Agribusiness Management Review, Volume 08
Issue 3
Page range:
52-68
Total Pages:
17




 Record created 2017-04-01, last modified 2018-01-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)