This research examines Feta cheese trade flows, having as raw material sheep milk. The findings of the implementation of the gravity model demonstrate the significance of trade flows for Greek Feta worldwide. It will be a very useful instrument for examining the trading potential of Feta cheese, on the condition that there will be a positive outcome on the judicial and political level for the product in the WTO negotiations. The findings of the gravity model will be very helpful for an analysis which follows, in order to show off the strengths and weaknesses of the sector, as well as the opportunities and threats the market creates. Finally, there is a list of proposals - suggestions which focus on increasing the competitiveness of the sector and on armouring it with all the essential quality and safety reassurances. This is done in order to avoid, in the future, attempts from competitors to jeopardize once more all this effort that has been done up till now. These proposals form an action plan which provides viable solutions to the quality and safety issue, as well as an aggressive marketing plan for gaining market shares in both EU and non-EU countries, utilizing the competitive advantage the product gains, as PDO.