Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef

Using supermarket survey data that include a store’s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and store size, among others, play separate roles in the decision to lead or follow.


Subject(s):
Issue Date:
2006-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/7066
Published in:
Journal of Food Distribution Research, Volume 37, Number 3
Page range:
29-43
Total Pages:
15




 Record created 2017-04-01, last modified 2017-06-11

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