Segmentation Analysis of Grocery Shoppers in Alabama

Using survey responses from over 500 responses, this paper conducts a market segmentation of grocery shoppers in Alabama. By employing cluster analysis technique, Alabama grocery shoppers are segmented into three different groups based on the relative importance of factors that describe their shopping experiences.


Issue Date:
2008
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/6943
Total Pages:
19
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-23

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