@article{Schmit:6768,
      author = {Schmit, Todd M. and Kaiser, Harry M.},
      title = {{Optimal Seasonal Allocation of Generic Dairy Advertising  Expenditures}},
      journal = {Journal of Agricultural and Applied Economics},
      volume = {Volume 39},
      number = {Number 1},
      pages = {187. - 23},
      year = {2007},
}