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000006768 041__ $$aen
000006768 084__ $$aQ11
000006768 084__ $$aQ13
000006768 084__ $$aQ18
000006768 245__ $$aOptimal Seasonal Allocation of Generic Dairy Advertising Expenditures
000006768 260__ $$c2007-04
000006768 269__ $$a2007-04
000006768 300__ $$a23
000006768 336__ $$aJournal Article
000006768 520__ $$aAnnual seasonal advertising expenditure allocations were estimated for the national generic advertising programs for fluid milk and cheese with the use of price and advertising elasticities of demand that varied over time.  Significant variation in optimal allocations existed both across products and over time, emphasizing the importance of obtaining accurate seasonal forecasts that incorporate changes in market conditions to plan future spending allocations.  In the absence of such information, allocating annual budgets equally across quarters still produced positive producer welfare gains on average relative to historical spending that were not statistically different from those realized under the optimal spending strategy.
000006768 542__ $$fLicense granted by Louise Letnes (lletnes@umn.edu) on 2008-04-21T21:29:36Z (GMT):

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000006768 650__ $$aLivestock Production/Industries
000006768 650__ $$aMarketing
000006768 6531_ $$adairy
000006768 6531_ $$ageneric advertising
000006768 6531_ $$aoptimal seasonal allocation
000006768 700__ $$aSchmit, Todd M.
000006768 700__ $$aKaiser, Harry M.
000006768 773__ $$dApril 2007$$jVolume 39$$kNumber 1$$o199$$q187$$tJournal of Agricultural and Applied Economics
000006768 8564_ $$s224733$$uhttp://ageconsearch.umn.edu/record/6768/files/39010187.pdf
000006768 887__ $$ahttp://purl.umn.edu/6768
000006768 909CO $$ooai:ageconsearch.umn.edu:6768$$qGLOBAL_SET
000006768 912__ $$nSubmitted by Louise Letnes (lletnes@umn.edu) on 2008-04-21T21:31:38Z
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  Previous issue date: 2007-04
000006768 982__ $$gJournal of Agricultural and Applied Economics>Volume 39, Number 01, April 2007
000006768 980__ $$a1379