000006768 001__ 6768 000006768 005__ 20180122192658.0 000006768 037__ $$a1379-2016-112899 000006768 037__ $$a1379-2016-115103 000006768 041__ $$aen 000006768 084__ $$aQ11 000006768 084__ $$aQ13 000006768 084__ $$aQ18 000006768 245__ $$aOptimal Seasonal Allocation of Generic Dairy Advertising Expenditures 000006768 260__ $$c2007-04 000006768 269__ $$a2007-04 000006768 300__ $$a23 000006768 336__ $$aJournal Article 000006768 520__ $$aAnnual seasonal advertising expenditure allocations were estimated for the national generic advertising programs for fluid milk and cheese with the use of price and advertising elasticities of demand that varied over time. Significant variation in optimal allocations existed both across products and over time, emphasizing the importance of obtaining accurate seasonal forecasts that incorporate changes in market conditions to plan future spending allocations. In the absence of such information, allocating annual budgets equally across quarters still produced positive producer welfare gains on average relative to historical spending that were not statistically different from those realized under the optimal spending strategy. 000006768 542__ $$fLicense granted by Louise Letnes (lletnes@umn.edu) on 2008-04-21T21:29:36Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (“Work”). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (“University”), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author's Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000006768 650__ $$aLivestock Production/Industries 000006768 650__ $$aMarketing 000006768 6531_ $$adairy 000006768 6531_ $$ageneric advertising 000006768 6531_ $$aoptimal seasonal allocation 000006768 700__ $$aSchmit, Todd M. 000006768 700__ $$aKaiser, Harry M. 000006768 773__ $$dApril 2007$$jVolume 39$$kNumber 1$$o199$$q187$$tJournal of Agricultural and Applied Economics 000006768 8564_ $$s224733$$uhttp://ageconsearch.umn.edu/record/6768/files/39010187.pdf 000006768 887__ $$ahttp://purl.umn.edu/6768 000006768 909CO $$ooai:ageconsearch.umn.edu:6768$$pGLOBAL_SET 000006768 912__ $$nSubmitted by Louise Letnes (lletnes@umn.edu) on 2008-04-21T21:31:38Z No. of bitstreams: 1 39010187.pdf: 224733 bytes, checksum: e624d156c1812b96be261832c1df082d (MD5) 000006768 912__ $$nMade available in DSpace on 2008-04-21T21:31:39Z (GMT). No. of bitstreams: 1 39010187.pdf: 224733 bytes, checksum: e624d156c1812b96be261832c1df082d (MD5) Previous issue date: 2007-04 000006768 982__ $$gJournal of Agricultural and Applied Economics>Volume 39, Number 01, April 2007 000006768 980__ $$a1379