Consumers and the Evolution of New Markets: The Case of the Ethical Foods

Changes in consumer preferences have frequently created new markets for new products. This paper explores the antecedents of the changes in consumer preferences and the factors influencing the evolution of niche markets into commodity markets and its speed. The results show that the more embedded characteristics products have and more consumption is driven by attitude, the longer products are able to maintain their uniqueness and the slower their evolution to commodities.


Issue Date:
2008
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/6752
PURL Identifier:
http://purl.umn.edu/6752
Total Pages:
15




 Record created 2017-04-01, last modified 2018-01-22

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