000006699 001__ 6699
000006699 005__ 20180122192648.0
000006699 037__ $$a382-2016-22550
000006699 041__ $$aen
000006699 245__ $$aThe Impacts of Retail Promotions on the Demand for Orange Juice: A Study of a Retail Chain
000006699 260__ $$c2008
000006699 269__ $$a2008
000006699 270__ $$mjonqyinglee@ufl.edu$$pLee,   Jonq-Ying
000006699 270__ $$mmbrown@ufl.edu$$pBrown,   Mark G.
000006699 270__ $$meknight@ufl.edu$$pKnight,   Erika P.
000006699 270__ $$mRebecca@mail.npust.edu.tw$$pChung,   Rebecca H.
000006699 300__ $$a10
000006699 336__ $$aConference Paper/ Presentation
000006699 490__ $$aSelected Paper
000006699 490__ $$a464902
000006699 520__ $$aThis study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail revenue among the four promotional tactics considered, while temporary price reductions had no additional advertising impacts other than price impacts on retail revenues. Results also show that when Retailer X promotes an OJ brand using any of the tactics studied, a larger portion of the increased demand for the promoted brand came from reduced demand for other brands of OJ in the same store and a smaller portion came from the decreased demand in competing stores in the same trading area.
000006699 542__ $$fLicense granted by Louise Letnes (lletnes@umn.edu) on 2008-04-24T21:45:10Z (GMT):

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000006699 650__ $$aDemand and Price Analysis
000006699 650__ $$aMarketing
000006699 700__ $$aLee, Jonq-Ying
000006699 700__ $$aBrown, Mark G.
000006699 700__ $$aKnight, Erika P.
000006699 700__ $$aChung, Rebecca H.
000006699 8564_ $$s31479$$uhttp://ageconsearch.umn.edu/record/6699/files/464902.pdf
000006699 887__ $$ahttp://purl.umn.edu/6699
000006699 909CO $$ooai:ageconsearch.umn.edu:6699$$pGLOBAL_SET
000006699 912__ $$nSubmitted by Louise Letnes (lletnes@umn.edu) on 2008-04-24T21:48:09Z
No. of bitstreams: 1
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000006699 912__ $$nMade available in DSpace on 2008-04-24T21:48:09Z (GMT). No. of bitstreams: 1
464902.pdf: 31479 bytes, checksum: 42bffd6de285df2c86718c8b349535fc (MD5)
  Previous issue date: 2008
000006699 982__ $$gAmerican Agricultural Economics Association>2008 Annual Meeting, July 27-29, 2008, Orlando, Florida
000006699 980__ $$a382