Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments

Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options offered in a survey. Results show that jointly consider nay-saying and yeah-saying in a two-hurdle model drastically improves model fit; welfare implications based on hurdle models are also different from those based on models without hurdle specification.


Issue Date:
2008
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/6346
Total Pages:
29
JEL Codes:
D12; C25
Series Statement:
Selected Paper
465886




 Record created 2017-04-01, last modified 2017-11-16

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