Canadian Orange Juice Imports and Production Level Import Demand

Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firm’s version of production differential, AIDS, CBS, and NBR models. An expansion of total Canadian orange juice import gallons using advertising favors the U.S. much more than it does the other three origins investigated— Brazil, Mexico, and ROW. A 1% increase in imported gallons of orange juice due to advertising will increase U.S. imports by 1.20% and Brazil’s gallons by 0.60%.


Issue Date:
2007
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/62281
Published in:
Journal of Agribusiness, Volume 25, Number 1
Page range:
17-29
Total Pages:
13




 Record created 2017-04-01, last modified 2017-08-25

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