A COORDENAÇÃO AGROINDUSTRIAL CITRICOLA BRASILEIRA E OS NOVOS RECURSOS DE PODER: DOS POLITICOS AOS JURIDICOS

This work shows that the political and legal resources available to citrus farmers have become as strategic as financial, technological and organizational resources. The study presents an analysis of the Brazilian citrus business governance, which is defined by the use of different strategies among citrus farmers and processing plants: the citrus farmers and their main association use political resources, while some big juice processing plants resort to legal resources. This opposition represents a new obstacle to the achievement of positive results by citrus farmers in the current power network. Court orders demonstrate that orange supply contracts have become a fundamental empowering instrument in the sector, leading to strategic gains for the juice processing plants after four years of significant political conquests by citrus farmers, especially in Sao Paulo state.


Variant title:
Coordination of the Brazilian citrus agribusiness and the new empowering resources: Political and legal resources
Editor(s):
Reis, Ricardo Pereira
Issue Date:
Jan 10 2009
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/62142
Published in:
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 11, Number 1
Page range:
11-27
Total Pages:
17




 Record created 2017-04-01, last modified 2017-08-25

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