ANÁLISE DA ESTRATÉGIA TECNOLÓGICA EM EMPRESAS AGROINDUSTRIAIS – O CASO DA COLASCRIC

The aim of this paper is to analyze the technological management in a dairy industry, making it possible to suggest improvements. An open-ended questionnaire was applied, considering two main points: the classification and comprehension of the company’s performance in relation to the technologies available and the understanding of the industry’s technological motivations, making it possible to analyze technological behaviors, forms of acquisition and adoption of technological innovations. It was observed that the company loses competitiveness due to the technology adopted, when compared to bigger players and when the distribution of its products is carried out through supermarkets. The changes introduced in the products’ portfolio were of public-domain, stable and highly divulged, in other words, they were not a technological barrier to the industry’s competitors. The industry established a technological partnership with research institutes for treating the industrial effluents and also with another dairy industry, fortifying its financial, production and marketing areas. It was concluded that improvements in the production process, to reduce costs and better meet the consumers’ needs, are still necessary. The technological partnerships are an important part of this process.


Variant title:
Analysis of strategic management in an agroindustrial company: the case of colascric
Issue Date:
May 05 2008
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/61750
Published in:
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 10, Number 2
Page range:
173-188
Total Pages:
16




 Record created 2017-04-01, last modified 2017-04-27

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)