Farmers Markets: Market Attributes, Market Managers and Other Factors Determining Success

The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of supervision by market managers, market managers household attribute including children in the household determined level of success. Level of success was represented by number of vendor participation at the peak of the season. Farmer market attributes including parking spaces and petting zoos played crucial role in bringing in patrons, therefore increasing vendor participation. Uniform pricing policy was important to attract more vendors.


Subject(s):
Issue Date:
2010
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/61651
Total Pages:
12
Series Statement:
Selected Paper
11291




 Record created 2017-04-01, last modified 2017-08-25

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